Puff Balls

Puff Balls

Sunday, May 1, 2011

Sex Kitten and Psyche

Black women have had to overcome the idea that they were sexually promiscuous so, in Madame C.J. Walker’s times, they behaved and dressed in ways to negate that stereotype. This was viewed as a form of racial progress and meant that Blacks experienced a tension between respectability and sexuality in advertisement. In other words, while the Black beauty industry promoted the notion that Black women were beautiful, it did not convey overly sexualized images of Black women; rather, Black women were often presented as respectable, upright citizens. For example, Madame CJ Walkers Wonderful Hair Grower ad showed a “Prominent Minister’s Wife” as a model in the advertisement. There has been a dramatic change: nowadays, sex sells. This presents a convergence of issues where Black women (heck, all types of women!) are often portrayed in hypersexual ways. When this is combined with the societal view that beauty equals long, straight hair, you end up with a flood of Black sex kitten imagery complete with long mane. This magazine cover drives home the point. What does such imagery do to a woman’s psyche?

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